Brian wanted promotional materials for a SxSW Interactive panel. We concepted and I created guerilla-marketingmaterials including five promotional buttons, flyer giveaways, website identity and a rebus cypher gateway puzzlefor the website. All materials were interwoven with elements for, and integral to panel ARG (alternate reality game). Two protesters handed out the materials to SxSW interactive attendees, so the material had to be eye catching, subversive looking and humorous. Their acts, supported by the materials, were caught by news channels and became the talk of the convention.