The Series of Window Displays were planned for the Tiffany flagship store @ NewYork for the Spring Summer after Brand Research and Analysis of its past displays.
Few keywords that describe the displays are: Craftsmanship, Intricacy, Celebrating a Collection, The Tiffany Blue Box, Re-imagination of product, Narrative, Fairytale/ Wonderland.
As TIFFANY is known for its engagement rings, the Display too celebrates the TIFFANY SETTING (engagement rings). It emphasizes on the fact that “The Diamond is a Girl’s Best Friend be it anywhere in the World.”
The form and the detailing of the ring is captured in the form of prominent skylines of London, Paris & New York.
The theme name itself defines this series “Passport to Forever” as the TIFFANY SETTING being the passport to the journey with “her” forever.