Developed for a brazilian surf company, this project was developed by following the premises of sustainability: reduce, reuse and recycle, in order to prove that the crescent modern consumerism don't need to interfere in the environmental issues.
• The main material applied for manufacture of the packaging (Neoprene), was reused from the remains from the surf clothing factories. Besides it, it is a material that can be reused;
• The frontal side of the packaging, was produced from the collection and recycling of old fishing nets, which were drifting on the beach;
• The tags ware impressed in a recycled paper, printed with a natural tint.
