Maksym Artemenko's profile

Sberbank, Pushkin Museum / Campaign

At the end of 2016 Sberbank and Pushkin Museum made a special exhibition. They prepared tactile reproductions of six masterpieces from the museum's collection so that all the visitors could experience art literally through their fingers, by touching the canvases. The following campaign was created to promote the exhibition among Muscovites.
Video /
*Turn English captions on, if needed.
Poster /
Touching paintings.
An exhibition for the blind and everyone who’s ready to feel.
Invitations /
Radio /
Site /
We created a site (touching-art.ru) where you can find out more about the project by listening to the paintings. The site was adapted for screen readers used by the blind.
Press walls /

CREDITS

Deputy Creative Director: Maksym Artemenko
Senior Art Director: Michael Druzhinin
Senior Copywriter: Ekaterina Kulyukhina
Golosishche: Dmitry Nikolaev
Sberbank, Pushkin Museum / Campaign
Published:

Sberbank, Pushkin Museum / Campaign

A campaign for a special art exhibition, where you could “see” paintings by touching them.

Published:

Creative Fields