YOT is a smal business that provides financial services to her customers. The logo I made is nice and clean and blends a series of abstract forms with the organic feeling. This symbolises the professionality of the company among with the natural way of handling ; email conversations, meetings and appointments etc. The yellow tint represents the youth of the company. It is also associated with speed, happiness and warmth. The blue tint adds contrast and shows the cool side of YOT. It is associated with broadness, journey and quality.
