Crawford Contractor Connection hosts the largest annual conference dedicated to insurance restoration contractors, clients and vendors. This logo was designed for the 2016 event themed “Find a Way” hosted in Las Vegas in June of 2016. Contractors were encouraged to find a way to improve, to get the job done, and to be there for the insurance clients. My design used existing corporate colors and fonts specified for the Contractor Connection division of Crawford & Company. The arrow creates a path that encourages contractors to move forward and up and the arrow point doubles as a house to link it to the contracting world.
Finalized "Find a Way" logo as displayed on the conference guide.
The final design completed by Crawford & Company’s marketing team, utilized the rounded path and incorporated the blue to represent the Crawford & Company corporate connection. The arrow house was also modified to create a stronger resemblance to a home.
Digital drafts for "Find a Way" logo ideas.
In an effort to hone my logo design skills, I decided to stretch beyond my normal job duties to create a logo for the 2016 conference. The above drafts were created to explore ideas of connecting managements definition of “Find a Way” to the front-line contracting businesses attending the conference. These drafts include reoccurring elements from previous conferences such as the simple house/arrow.
