For this project I was asked to choose a fruit and design a logo and packaging for a beverage. I chose Kiwi and turned it into "FUZZI" a kiwi ale. My audience I chose to design for was mostly guys to get them interested in a fruity beer. It also has a unique retro color palette to capture the audiences attention.
Below is the logo for FUZZI. FUZZI is a hand made type.
It sits in a unique representation of a kiwi fruit
Above is the label for the beer bottles
Below is the packaging for a six pack cardboard carrier for FUZZI.
This is a billboard that would help with the design and branding of FUZZI
Here is an example of some advertising on a website that you would see the product.
I chose to make a mock Instagram account to show flexibility for the product.
Above and below are examples of attire for the brand.
This is a gif that would appear on Instagram.
