the brief
This assessment will be all about the research and planning for the final project – Social Awareness Campaign. The students will be presenting an extensive and thorough research on which media their campaign would be best effective including an extensive research on the target audience.
the problem
"In 2015, Indonesia’s forest fires labeled as a ‘crime against humanity’ as 500,000 people suffer with the resultant haze covering parts of Malaysia and Singapore."
the solution
This campaign’s primary audience is women less than 54 years old, mother or employed women who are highly concerned about environmental problem and more likely to choose sustainable product, but at the same time they will influence other people to do the same thing.
The key message of this campaign is to inform women about what is going on behind the making of beauty products and as if the product is in fault.
deliverables
1st concept: mugshot photograph.
“NAME: LIPSTICK/MASCARA ; CRIME: DEFORESTATION.”
"as if the product is in fault. "
2nd concept: video streaming
"Behind the scene: Lipstick/Mascara"
Location: Shopping mall where women are more likely to go to buy household or cosmetic products.
social media
Thank you! Please comment for suggestion and opinion! Click Appreciate ! x
Find out more about palm oil : http://www.worldwildlife.org/pages/which-everyday-products-contain-palm-oil
Photograph of burned forest: http://wwf.panda.org/wwf_news/?209895/Greenpeace-and-RSPO-spar-over-role-of-RSPO-members-in-air-pollution-crisis; http://jowonews.com/2015/11/26/presiden-ingatkan-pencegahan-kebakaran-hutan-berkelanjutan/
