Indian specialty fast food chain Hello Curry Pvt. Ltd is started a new product line
called Hello Paratha that serves stuffed parathas and toppings.
Design Brief : To create the tone, appearance and behavior for the Brand,
targeting the youth/working professional segment.
It was also imperative for the designs to showcase on aspects/qualities that Hello Paratha leverage upon, such as Quick delivery.
Also in terms of design, they wanted their brand to look
Also in terms of design, they wanted their brand to look
more outgoing trendy and ‘kitschy’ as one can say,
without outdoing it and making it obvious.
Conceptualization, References and Explorations based on brainstorming, brand tone set and visual language explorations
BRAND COLLATERAL
1. Packaging
A pizza box like Packaging for Take-Away and Home delivery. On the top, it has the Hello Paratha storyboard illustrated, while on the back it has the same thing with more emphasis on its social media handles. Use of handwritten fonts and typographical placement. The indication of the parathas being ‘Time sensitive’ is indicated on the side of the packaging as that comes into notice second after the top of the packaging box. The dieline and dimensions were given by the client.
2. Hello Paratha Website : Visual Language
The visual language and hierarchy for the website had to be changed according to the new guidelines set. The earlier existing look and feel of the website was replaced by the below ones.
Home Page
Sign-in & Billing Page Layout
2. Hello Paratha Menu Design
