After all the research and analyze it was time to start with the Photoshoot. Our campaign name is "Fall For Color" and we decided to make a levitation photo in order to stand out from the competitors and also to have connection with the name.
A fun photoshoot at school for our exam project. We made it against a white wall in order to edit the picture later in Photoshop.
We tried several different versions.
And then we achieved our final version.
It is soft, feminine, stands out from competitors and follows PANDORA's tone-of-voice.
Thank you for watching! :)
