2016 Promotional Window Design: Refinding Florals
This is a shadow box promotional window emphasizing on decorative floral patterns in order to enhance captivation of window and sales of merchandise.
I came up with the theme of camouflaging products in floral patterns. I was inspired by editorial shoot of Carolina Herrera’s dress in 2013 vogue magazine and unknown designer’s lookbook in 2012. Craftsmanship was crucial as my team wanted the floral patterns on products seem to be continuing and emerging from art work itself.
I designed and painted floral patterns to be its organic shape to contrast the graphical background. Also, we hung the frames from the ceiling using monofilament to give more movements.