Pacific Northwest Navigators
an exercise in branding
The main question behind the branding and app concept was; How does the modern explorer connect and track their adventures? This app is meant to create a quick and fluid way to keep track of your adventures in one place. The app automatically keeps track of photographs taken on trip, duration, distance and physical metrics.
Living in the Pacific Northwest a common issue is hikers becoming lost on mountain trails. This app wants to help solve this issue by providing the ability to ping your emergency contact your location on a frequent interval. If after a set time you have not checked-in your emergency contact will be sent some information from your hike incase you are in an emergency situation.
