Writing Sample - Web Product Description
INTENT/IMPACT: Copy includes (a) quick-scan bullets focused on benefits and (b) a longer description that includes ingredient info as well as benefit info. The eye cream for Paula's Choice was a philosophical departure from the products the company usually launches. Specific messaging was included to preemptively address potential customer concerns with the philosophical departure. Written in brand voice and British English.
INTENT/IMPACT: Copy includes (a) quick-scan bullets focused on benefits and (b) a longer description that includes ingredient info as well as benefit info. The eye cream for Paula's Choice was a philosophical departure from the products the company usually launches. Specific messaging was included to preemptively address potential customer concerns with the philosophical departure. Written in brand voice and British English.
