When an athletic trainer sought out beverage veteran Michele Meloy Burchfield with the idea to combine honey with water as a natural hydration alternative she was instantly intrigued. Michele quickly took the concept to longtime friend Carla Frank, a globally recognized brand specialist, and before long, the two were deep in honey exploration. For two years, they studied honey, its benefits and the beautiful bees that make it. They were fascinated with creating a delicious, naturally elegant hydration solution that could create awareness around bee sustainability, and it was this joint passionate vision that became what is now Blume Honey Water.
Carla hired traditional watercolor illustrator Douglas Schneider to do their new illustrations.
