Mooncake Packaging
Every year, Chinese people celebrate mid autumn festival on the 15th day of the eighth month in the Han calendar. During this occasion, families gather together to worship Chang'e, the Moon Goddess of Immortality. During this festival, making and sharing mooncakes is one of the hallmark traditions.
The design of the packaging had four boxes protruding out from the main packaging. The packaging's minimalistic look blends the traditional method of embossing with royalty color of gold to bring out the premium quality of mooncake. On the left, the text was extracted from a famous poem,《水调歌头·明月几时有》by Su Tung Po.
Designed by Tan Jun Kai & Joel Chua.
Awards
2010: Awarded. APF, The Asian Packaging Federation, Japan, competition, Mooncake Box Design
2010: Awarded 3rd position. Starlite, Singapore Packaging Star Award, Singapore, competition, Mooncake Box Design
