Holiday Outage Pages
A Friendly Spin on Error Messages
One of the main goals of any site enhancement for macys.com is to make sure the copy is not only clear but friendly in tone. This includes error messages. The clips below are of different scenarios the customer may encounter on the site while shopping during the busy holiday season, with a fun and festive feel.
Holiday Outage Pages
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Holiday Outage Pages

These clips are examples of holiday error pages that were created with a friendly tone for the macys.com customer.

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Creative Fields