Crash Test Mummy
Re-branding and concept development
An exciting new concept in the blogging world. We distinctly set Crash Test Mummy apart from the competitors by using bold, bright, fun colours that are eye-catching and energetic when compared to the overused, pastel palette associated with families and babies. Initially conceived as an outlet for a tired and frustrated, new mother, CTM evolved into a safe haven where other parents come for inspiration and motivation to get sorted, take care and have fun.
Since re-branding the blog in December 2011, Crash Test Mummy has caught the eye of the most successful blogger in Australia, Darren Rowse of ProBlogger, and Laney has been invited to be a guest speaker at the Problogger Training Event. Her topic, "How to take a new blog to success."