Chick-fil-A
Regret-free Breakfast
Regret-free Breakfast
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Chicken is more popular than beef or pork. But for whatever reason,
people don’t eat it for breakfast. So in order to compete during the morning hours,
Chick-fil-A needed to drastically change people’s eating habits.
Our key insight was the human truth of choice-regret. We picked out the most common,
uninspiring breakfast choices, and suddenly it’s a no contest. This simple,
matter-of- fact argument made eating chicken for breakfast appealing,
Chicken is more popular than beef or pork. But for whatever reason,
people don’t eat it for breakfast. So in order to compete during the morning hours,
Chick-fil-A needed to drastically change people’s eating habits.
Our key insight was the human truth of choice-regret. We picked out the most common,
uninspiring breakfast choices, and suddenly it’s a no contest. This simple,
matter-of- fact argument made eating chicken for breakfast appealing,
appetizing – and most importantly – normal.
Lastly, we packaged the campaign with the perfect brand name:
Chick-fil-A for Break-A-fast.
Lastly, we packaged the campaign with the perfect brand name:
Chick-fil-A for Break-A-fast.
