I had the opportunity to redesign ALIVE Magazine as they explore a period of rebranding their image. This also included a quarterly wedding publication. A lot of research was spent on the current "bookazine" market, the styles and trends as well as what made their new brand unique. The result is a clean, modern and feminine aesthetic with beautiful photography and art direction as the focus. The paper was upgraded from a glossy stock to an uncoated matte finish which brings out the color and quality in the photography. All layouts are built on a grid system and incorporate white space and minimal columns of copy for a relaxing experience.
All photos by Jennifer Silverberg unless otherwise noted.
I was responsible for the overall aesthetic concept, the design as well as the styling and floral arrangements. We wanted the color scheme to be appropriate for the spring season, with the flowers and backgrounds having a light and airy approach.
This shoot was a lot of fun for me and I was very hands-on with the styling, floral arrangements as well as the DIYs mentioned: gold bottles, seed pouches and gold leaf name cards.
Photos in the above spread by Matt Pfaff.
Check out the full issue here:
