An advertisement to feature in a local magazine, I came up with a simple wordplay suggestive of firstly being a part of the local community, secondly being the gateway to deal’s with shops, and thirdly that the card is “ideal”. The design is clean and clear with an eye catching headline, image of the card itself, and a brief message within plenty of white space in order to communicate with both the familiar and unfamiliar public in a classically styled ad.