PROBLEM
The majority of cosmetics are advertised towards women only.
Leaving 50% of the population out of the picture.
However guys are more and more self-conscious than ever.
SOLUTION
Be the master.
Wearing concealer will give you the confidence to do whatever and whoever you want.
Using a tongue-in-cheek approach we targeted guys, 18-24 who
are typical Aussie blokes who love AFL, beer and of course, girls.
The majority of cosmetics are advertised towards women only.
Leaving 50% of the population out of the picture.
However guys are more and more self-conscious than ever.
SOLUTION
Be the master.
Wearing concealer will give you the confidence to do whatever and whoever you want.
Using a tongue-in-cheek approach we targeted guys, 18-24 who
are typical Aussie blokes who love AFL, beer and of course, girls.
This advert will appear in men’s magazinessuch as FHM and Zoo, as it uses cheeky humour that may offendsome female audiences. The aim of this ad is to get the audienceto associate the product with masculinity and sexuality.
