Problem-People need to get over the awkwardness they find with gyms and the people who attend gyms
 
Soultion-Showcase the goals people have reached in a suttle and not cliched way.
 
Proposition-People need to see pass the assumptions.
 
Concept-
Puregym Advert
Published:

Puregym Advert

Create a witty campaign to encourage non gym goers that they need to look beyond their assumptions of the gym

Published: