UConn 6th Borough
Created line and design for UConn New York City Billboard "UConn, the 6th Borough".
A promotional billboard campaign created to raise awareness and boldly stake the University of Connecticut's claim as part of New York culture. Just above the Lincoln Tunnel, the advertisement received high acclaim from news sources and grew into a larger campaign featuring wearables, posters, and ad placements.
T-shirt designs based on my original billboard design were a big hit for UConn fans.
Photo by Peter Morenus (UConn Photo).
