“CROP MAKING SENSE”
Rationale
As it stands, media has allowed us to receive a torrent of audiovisual data to represent and shape our everyday lives, and "Crop Making Sense" is the result of that. It's a celebration of difference and uniqueness, which are core Urban Fitters values. These values are represented by cropped visuals, which together form a unified collage. What it means to say is: we're all different, and our differences complete each other and make the world a weirder, more beautiful place... even if the overall result doesn't make much sense. So let's relish our weirdness and beauty, let's be unique, and let's complete each other in the process!
Slogan.
Secondary Colors.
Teaser + Revealer
Indoor Posters 50 x 70 cm
Posters / Visuals
