WHY
Lat+Long believes that everybody is capable of creating their unique life story, extending beyond work-life balance.
That’s why the title of the magazine is called Lat+Long, aka Latitude-Longitude. Stories take place on the coordinates will never change, the only thing that changes is the landscape.
Lat+Long believes that everybody is capable of creating their unique life story, extending beyond work-life balance.
That’s why the title of the magazine is called Lat+Long, aka Latitude-Longitude. Stories take place on the coordinates will never change, the only thing that changes is the landscape.
HOW
Lat+Long wants to challenge the conventional. Lat+Long seeks to inspire readers to pursue a balanced lifestyle, get out of their comfort zone and to fill up voids in their lives by exploring different possibilities.
WHAT
To share well-curated lifestyle, travel and inspiring stories. Unlike the must-see, must-eat, must-shop and main-stream luxury hotel stays, Lat+Long aims to give honest point of view in the most authentic form.
CHALLENGE
Stay away from two extreme ends. Avoid being mainstream and abstract.
DESIGN
The concept of the magazine should be artsy, informative, clean and neat text layout with adequate white space for a more relax reading experience.
Do check out more details of the thought process behind this project on slideshare, click here. For read on issuu click here.
