Bentō Mate is a sushi chain offering a casual dining experience. They specialize in quick take-out service providing fun, flavourful and healthy meals in Toronto. They asked me to develop a logo for use in their packaging design and menu.

 

After an in-depth strategy session with the client, my direction was to develop a logo that would attract both families and trendsetters in busy mall areas. My objective was to design something that looked fashionable, clean and witty. I chose to put a red circle in the ‘o’ to imply a piece of sushi roll. A colour palette of black and red was selected to highlight Japanese traditional/modern cuisine.