When developing the brand of this “philosophical” style café we imagined how would the Greek philosopher Plato look like if he lived in our days. He would probably be a hipster infinitely in love with philosophy, art and nature.
The wisdom jar in his hands and the patterns used in the corporate identity symbolize the culture of Ancient Greece. Brand colors widely used in ancient pottery fully convey the Greek feel.
Credits
Client: Plato Cafe
Art Director: Siranush Danielyan
Graphic Designers: Siranush Danielyan, Varduhi Antonyan