I created these videos while working at Lawrence University. However, this project quickly expanded into an ongoing collaboration between Lawrence and the city of Appleton, WI
Problem: Both Lawrence University and Appleton, WI have low visibility. Even with new initiatives and growth, little has been done to showcase/promote the rapidly evolving area.
Solution: Create a progressive narrative for the region, viewed through the lens of Lawrence University. In doing so, Lawrence's brand is enhanced in tandem with the city. Moreover, these videos cement Lawrence at the forefront of growth/progress for the region.
Following the launch of these videos, Appleton Downtown Inc. has been able to utilize my raw footage to revamp their website: Appletondowntown.org