A national B2B experiential agency hired me to be the writer/creative lead on a pitch for a major trade show exhibit assignment:  Introduce Novomatic, Europe's largest casino gaming manufacturer, to the North American Gaming industry at G2E in Las Vegas.

 

The pitch was on a tight deadline and initial exhibit designs had already been completed. 

I worked with the agency account manager and the designer - with all 3 of us working remotely - to assimilate the exisitng client objectives and background info, along with the new input from our call with the head client. 

 

I re-wrote clear client objectives/strategies, and created a Brand Identity for the exhibit, tapping a signature feature of the inital design.

 

Using this identity concept and new client input,  we then modified and enhanced the designs, and I worked to build the initial exhibit-design document into a compelling, comprehensive Branded Trade Show Experiential Marketing presentation.