Breadth of Sport // Brief / Proposed Execution
Showcase the breadth of sport shown on Sky Sports in 2016. Design led, 'white world' piece that is eye catching and disruptive - building on the success of our Range campaign.
Using beautifully rendered smoke/ink particle systems to support and hero our exclusive rights footage. The frames are filled with colour, interest and beauty and cut from sport to sport before pulling through the event logos accentuating the broad range of events and sports we cover. Our final ‘Range style’ pull out encapsulates all of these sporting events into the sky sports lozenge, resolving on our ‘your home of sport’ tagline.
Execution
Storyboarded in photoshop using stills of footage sourced from our archive we then briefed MPC London to realise our concept. We provided them with the board and reference of our previous 'Range' campaign which used shot ink plates and tasked them with creating a visually arresting piece of work. Striking a balance between our rights owned VT heroes, our strong white world brand and the vibrant coloured ink simulations they went to task and created a truly beautiful piece of work. Using all range of software across the piece with the smoke rendered in Houdini, the team at MPC realised our concept without fault creating a strong, visually powerful promotional spot used widely across Sky's network.
CREDITS
SKY:
Creative Director:
Chris Wilcock
Senior Designer / Art Director:
Brad Le Riche
Design / Concept Development:
Brad Le Riche
Jonathan Hobson
Chris Wilcock
Supervisor:
3D / Justin Bates
Sound Design:
Simon Hitner
Production:
Steven Ryan
Natasha Laranjo
Ana Gomes
Footage Research:
Jonathan Hobson
Steve Ryan
Brad Le Riche
London
Andreu Lucio Archs – CG VFX supervisor
Michael Gregory – 2D VFX supervisor
George K – colourist
Steve Oakley - effects animation & lighting
Thanos Topouzis - effects animation & lighting
Tushar Kewlani - effects animation & lighting
David Bryan – animation
Olivier Sicot – lighting
Pedrom Dadgostar – lighting
Andreas Feix – compositing
David Felipe – compositing
Eliot Hobdell – logo lighting & compositing
Russell Forde – project coordinator
Bangalore
Matchmove
D. Venkatesan
Earnest Victor
Elangovan Ganeshan
Ganesh Kumar S.
Jacob T. Oommen
Prashanth Parasivam
Ranajoy Kar
Roto
Alex J.
Amresh Kumar
Deepali Negi
Jaswan Vishnu Prasath
Joshi John
Manu PS
Mohan Pugaz
Naresh
Padma Priya
Prashanth Palaparthi
S. Samson Samuel
Shyam Babu
Sreejimol CP
Sudheesh TV
Ekta Gupta – project coordinator
