CAMPAIGN EVENT
The objective is to design and brand a campaign event for Urban Outfitters that provides their target market with an improved vision of who they are as a company. It should shift the perception that they steal artists’ work for use on their products and instead project a more positive and art-supportive brand initiative going forward. Using a fusion of hand lettering and illustrations for the event’s branding is in keeping with the Urban Outfitter aesthetic, the campaign event’s art-centric goals, and their targeted customer base.
Note: This is a student brief completed while at Shillington College
Note: This is a student brief through Shillington College
