CONCEPT BOARD
I wanted to create a collection that combined timeless basic pieces for her wardrobe that have details taken from the hardware on the gear and clothing she wears when she goes hiking, boating and camping
Women's Ready-to-wear
Fall 2016
TARGET CONSUMER
Women ages 25-35
College degree in an artistic field and is currently working freelance
Living in New England
Enjoys hiking, camping and boating
Finds solace in a glass of red wine and good book by her fireplace
Wardrobe is inspired by the effortless/ minimal chic of Parisian women, but likes small feminine details
For outdoor clothing she shops at Pendleton and Patagonia
For lifestyle clothing she shops at J. Crew, L.L. Bean and Madewell
Grew up with parents owning a yacht club, so she has grown an appreciation for quality over quantity/ investment pieces (100% Italian leather bag, clothing brands, expensive aged wine)
COLOR BOARD
I chose rich colors with duller hues because she's more softspoken
Names taken from terms found in hiking, camping and boating
FABRIC BOARD
Fabrics are meant to keep her cozy and warm during the wet and chillier fall months
They have the ability to be layered more or less depending on if she's running around town working or going out at night
MERCHANDISE BOARD
Names of garments inspired by hiking, camping and boating terms
Details of hardware on garments are inspired by the same ^
APPLICATION OF COLLECTION
I drew a croquis while at Accademia Italiana, and used it to layer an ensemble of my collection.
This croquis features the Blaze Bodysuit, the Port Plung Oxford, the Bowse Cigarette Pant and the Cordelette Culotte Pant with a couple pairs of stilettos.
