I was tasked by FROST, a Denver-based animation and motion design studio to deliver multiple sets of style boards for a special presentation Nike would deliver to employees worldwide. The project was being created on behalf of Crispin Porter + Bogusky, one of the U.S.’s largest ad agencies. Having worked with Nike before, I knew nothing less than beautiful, minimal and intelligent design would be accepted. Design is and has been at the root of Nike’s core values from day 1. It is the strict adherence to strong design that has helped their brand weather many storms and stay relevant over a course of time that most lifestyle and sports brands could never even imagine.

 

The exercise details the storytelling process and its abstraction via different styles.