WELCOME TO GIOVANNI RANA
An integrated project to promote one of the best-loved brands of Italian pasta all over the world: Giovanni Rana
The idea was to reveal what is behind every pack of Rana's tortellini and Ravioli: thousands of people working together as a family, sharing the same passion and experience as Mr Giovanni Rana himself.
And to prove its commitment and authenticity, Giovanni Rana opens its factory doors to fans, inviting them to take part in an enjoyable and tasty experience.
The initiative was communicated through all brand touch points: tv commercial, website and social networks
MORE INFO
http://www.benvenutidagiovannirana.it
https://www.facebook.com/giovannirana
