Johnnie Walker
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This idea began with a provocative insight: social media can dilute and masquerade as actual social
(that of making meaningful connections–and spending quality time–with friends).
And because Johnnie Walker has been social for over 200 years, it's the perfect brand to take
a stand–and help define real social.
Ironically (yet appropriately) we executed this anti–"social" doctrine by including deeper,
more effective ways to use social media and technology.
