Forza Motorsport 6 - UI design and prototyping
Territory brings the epic energy and glamour of European supercar racing to the iconic racing franchise.
After a successful collaboration on Forza Motorsport 5, we were again brought on board by Turn10 to help set the high level concepting of the game’s aesthetic language and movement.
Briefed to evolve our design of the franchise defining FM5, the team worked closely with Jung to define look and feel, and as part of the UX design process we worked in tandem with the internal UX design team to address complex user interface and experience challenges.
Positioned as the most technically advanced game yet, the creative pushes the F1 aesthetic direction for a more mature and high production look and feel, that highlights XBOX One’s photo-real capabilities, and its precise and responsive game engine.
We also fine-tuned the Forza Vista, crafting the selector to ensure that the data presentation of the car spec affirms the passion and prestige invested in the franchise, while providing players with a rich and pleasurable experience over and over again.
The result is a gaming experience that brings a new level of sophistication and elegance to Forza’s design style and aligns it with the energy, action, performance and glamour of the super car racing circuit.
Client Credits:
Developer: Turn 10 Studios
Art director: Martin Jung
Publisher: Microsoft Studios
Platform: Xbox One
Territory Credits:
Creative director: David Sheldon-Hicks
Art director: Marti Romances
Motion design: Raoul Paulet
Producer: Sam Hart
After a successful collaboration on Forza Motorsport 5, we were again brought on board by Turn10 to help set the high level concepting of the game’s aesthetic language and movement.
Briefed to evolve our design of the franchise defining FM5, the team worked closely with Jung to define look and feel, and as part of the UX design process we worked in tandem with the internal UX design team to address complex user interface and experience challenges.
Positioned as the most technically advanced game yet, the creative pushes the F1 aesthetic direction for a more mature and high production look and feel, that highlights XBOX One’s photo-real capabilities, and its precise and responsive game engine.
We also fine-tuned the Forza Vista, crafting the selector to ensure that the data presentation of the car spec affirms the passion and prestige invested in the franchise, while providing players with a rich and pleasurable experience over and over again.
The result is a gaming experience that brings a new level of sophistication and elegance to Forza’s design style and aligns it with the energy, action, performance and glamour of the super car racing circuit.
Client Credits:
Developer: Turn 10 Studios
Art director: Martin Jung
Publisher: Microsoft Studios
Platform: Xbox One
Territory Credits:
Creative director: David Sheldon-Hicks
Art director: Marti Romances
Motion design: Raoul Paulet
Producer: Sam Hart
