eeVee | Eva Mohrman
Customer Profile:
1. Name: Elvira (no last name)
2. Age: 20’s – 30’s
3. Personality: Serious, ambitious, loves the color black. Sarcastic,
very kind but mysterious air about her.
4. Living / Occupation: A professional. Odd jobs, generally in the
art/fashion/nightlife worlds in various main cities.
5. Where does she live: She lives in Tribeca alone in a penthouse loft
6. Salary: Average 3-5 jobs a week @ 300-1,000/piece.
3000/week about a 156K Salary
7. Her Favorite Designers: McQueen, Cavalli, Junya Wantannabe,
House of Laurel, Ohne Titel, Alexander Wang,
SW Anderson, Spon Diogo, Siki Im, Umit Benan,
Betsey Johnson.
8. Least Favorite Designers: Hates Michael Kors and Tommy Hilfiger
9. Where does she shop:
On a budget: Thrift, Custom Designs, Couture, Designer Brands/labels
esty, boutiques, guess etc.
10. Doesn’t’ shop: Macy’s, Gap
11. She’s single, no kids, dates around
12. In her free time: hang with friends, hit local concert/show, museums,
pottery & sculptures, warehouse parties, DIY projects,
Comic-Con / Cosplay
13. Where does she travel: all over the carribean,
Europe, frequenting Amsterdam and Germany
14. Magazines: Bazaar, search word puzzles, nail art, cosmo, nylon, Art Mags.
15. My Competition: Junya Wantanabe, Ohne Titel
S1/S2
Efflorescence Dalliance
F1/F2
Gossamer Brood
Eva Mohrman
24/7 Fashion Blackout Runway | BSU
September 2012
Video Cred: Matthew Flannery
The youngest designer being the only non-senior. Selected during orientation week before Eva Mohrman even started classes at FIT.
