Pamela King's profile

Benefit Cosmetics: Lash Mob (excerpt of pitch deck)

Pamela King
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Company: MKTG 
My role: Strategic Planner
 
Benefit Cosmetics wanted our help with making a splash for the re-launch of their "they're real! mascara" product during New York Fashion Week 2013. We pitched them a variety of concepts including the winning one: lash mob! Ladies outfitted in pink bodysuits rollerblading around popular areas of NYC teaching women how to make their lashes even more real with Benefit Cosmetics. 
 
Below is an excerpt of the pitch deck.
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Event beauty marketing strategy pr
Benefit Cosmetics: Lash Mob (excerpt of pitch deck)
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Pamela King's profile

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Pamela King's profile
San Francisco, CA, USA

Benefit Cosmetics: Lash Mob (excerpt of pitch deck)

Benefit Cosmetics excerpt of pitch deck for Lash Mob at New York Fashion Week 2013

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives