Rethink Retirement is a new company that was launched mid 2015. Love & Chaos was responsible for Rethink's new branding and the 4-page brochure seen here. We also created the cover illustration. The brief was to develop an illustration that would convey the various considerations necessary when planning retirement. We chose to create an image that was fresh and immediately informative, that steered away from the tired imagery (green trees, rolling hills...) often associated with retirement.
