Handmade 2014 Promo Mailer
Featured:
Featured:
NoPlasticSleeves, Fstoppers, PetaPixel, Popular Photography, Photo Shelter, SLR Lounge
Nearly 4 years have passed since my previous mailer. And let me tell you, much has happened since then. My photography has matured, received more work, and made connections with bigger clients such as Mercedes-Benz, BMW, Pepsi, KFC, Porsche, STA-BIL, Harley-Davidson, etc. And now, I felt the time has come to accumulate my latest work and show it off… but if you know me, I don’t do simple.
Five years ago I had a desk job as an Art Director for multiple national magazines, which fortunately gave me a front row seat to photographers and illustrators sending me promotional mailers. Most were useless non-personal postcards or emails, but every now and then I got something that forced me to stop and look. As with anything when trying to find new business, you must be in the mindset that the people you want to contact, have no idea who you are. And that’s OK. But don’t make the mistake of only letting your work naturally fall in front of the right eyes, instead give it a push. I see it as my job to advertise myself. Considering the size of the agencies I’m sending these to, and the vast ocean of talented photographers in the world, I had better make my first impression a good one.
The idea started out as expanding on my previous “GIVE ME A SHOT” mailer, but in a much more polished and mature way. I eventually thought of having bullet holes going through multiple prints at the same location, so when they’re stacked together it would make a noticeable concise hole. To take the idea even further, I thought it would be cool to include a bullet shell within the mailer to solidify the idea that each print has been “shot”. Get it?… OK don’t let me lose you… Actually, instead of creating a wall of words and going through my thought process, watch this video and read the captions below on how these 50 mailers were pieced together: