BrandBlack is an upcoming luxury athletic wear designer. They specialize in high-end basketball shoes and clothing that set themselves apart from the rest. They have found “A Different Way to Fly” , with a unique approach to design and marketing, therefore the tradeshow exhibition will be designed with the same approach. Taking cues from their most recent collection, with galactic yet modern accents, the space will represent BrandBlack’s unique design.
Using five 20’ shipping containers a 20’ x 30’ footprint will be built. There will be odes to the stud like trait of their J crossover shoe. Within the two story space there will be a retail space, a bar area, lounge, and small storage space. The exhibit will be accessible from all sides with distinct marketing on all sides. The containers will be stripped of their distinguishing characteristics to give the space a modern yet energizing feel.