Photoshoot_Prague
Adventures at TravelSmith
Adventures at TravelSmith
One of the challenges I was given as Creative Director at TravelSmith, was to bring travel back to the brand.
By implementing efficient and intelligent process in the design and production departments, i was able to successfully budget for some wonderful location shoots. This location was inspired by the merchandise- shot for the winter catalog in the hottest week Prague had experienced in 50 years. And with 20 plus shots per day- it came in under budget.
There is a great deal of interest at the tops of Prague's stately buildings- so I had my photographer ( Phillip Harvey) shoot up at the structures to capture some of the architectural elements- without compromising the merchandise shots in any way.
The shot of the carriage was a challenge, as it was in a square full of thousands of summer tourists. So again- by positioning the camera properly, the tourists are lost behind the carriage.
By implementing efficient and intelligent process in the design and production departments, i was able to successfully budget for some wonderful location shoots. This location was inspired by the merchandise- shot for the winter catalog in the hottest week Prague had experienced in 50 years. And with 20 plus shots per day- it came in under budget.
There is a great deal of interest at the tops of Prague's stately buildings- so I had my photographer ( Phillip Harvey) shoot up at the structures to capture some of the architectural elements- without compromising the merchandise shots in any way.
The shot of the carriage was a challenge, as it was in a square full of thousands of summer tourists. So again- by positioning the camera properly, the tourists are lost behind the carriage.
And Voila! Magic...
