The first impression of a seafood gastropub

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Brand identity design for Haechan, the seafood dining pub located in Gangnam-gu, Seoul, Korea.

해산물 전문 다이닝 펍 ‘해찬’의 Brand Identity를 개발하였습니다. ‘해찬’은 각각 일식과 서양식을 전공한 두 셰프가 엄선한 해산물을 주재료로 실력을 발휘하는 다이닝펍 입니다. ‘식당은 무엇보다 음식의 맛이 좋아야 한다’는 두 셰프의 철학을 따라 ‘멋’보다는 ‘맛’을 담은 디자인과 함께 언어적 시각적 부연 설명이 필요 없는 identity로 ‘해찬’만의 모습을 담아내었습니다.

We developed the brand identity of Haechan, a gastropub specializing in seafood. Haechan’s kitchen is commanded by two chefs, one specializing in Japanese food and the other in Western cuisine, who create dishes from carefully selected seafood ingredients. The duo believes that dining out is ‘all about taste, taste, taste’, so we created for Haechan a design that screams ‘Taste!’ and is bare of linguistic or visual expressions, because we thought that simplicity would be a token of Haechan’s commitment to pleasing the palate.

Client Haechan Chef
Discipline Brand Identity
Director Jaeyong Jang
Design Soyeon Kim, Dasom Ahn