As a member of the Catalyst Creative Department, I was tasked with redeveloping The Avenue's website, on a customized WordPress theme.
As part of the refresh campaign, I also created a pURL (personalized URL) for a direct mail piece, utilizing MindFire Inc.'s automated marketing platform, a lead generating email, landing page, and monthly newsletters.
After the website redesign and refresh campaing, "The Avenue experienced online traffic increases of 52.42% from May to June in comparison with the prior year and was able to reach a total occupancy of 99.7% — exceeding their budgeted occupancy by 4.5%."
