There is something undeniably compelling about listening to someone who is passionate about something. It's visceral. It's emotional. It's engaging. And it makes us want to get involved. When it comes to riding motorcycles, this couldn't be more true. Hearing people talk about why they ride is like a gateway drug to becoming a motorcycle junkie. It's a powerful way to convince new riders to get into the sport. At the same time, a tool to champion the soul of experienced riders. The most convincing element for non-riders is the unexpected tone that most riders take when talking about riding. For some it's spiritual. For some it's escape. Even a die-hard adrenaline junkie talks about riding in an unexpectedly soulful way.
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