Nestled in the Rocky Mountain Foothills just west of Denver, there stands a symbol of nature’s unparalleled majesty. Red Rocks is a naturally formed, open-air Amphitheatre that is not duplicated anywhere in the world. With Mother Nature as the architect, the design of the Amphitheatre consists of two, three hundred-foot monoliths that provide acoustic perfection for any performance.The Red Rocks brand design is inspired by the natural colors and textures found throughout the park as well as elements from vintage camping memorabilia. These elements are combined to create a look that evokes nostalgia and creates the backdrop for an experience to be remembered. The rebranding is meant to highlight all the entertainment options Red Rocks has to offer and to create a fresh new look for the upcoming concert season. The deliverables include new logo variations, website, color scheme, merchandise and signs featured throughout the park.
