N U L L B R A
PHOTOGRAPHY & DESIGN BY XUXU
PHOTOGRAPHY & DESIGN BY XUXU
The Null Bra is a conceptual project developed as part of a final undergraduate presentation.
The Null Bra explores the use of New Zealand technologies and specific cultural characteristics to form and develop a new product design that can be related to a global market niche with its own special issues of identity. The aim is to provide a brand and identity that uses New Zealand StretchSense technology, inspiration from New Zealand Maori’s culture of weaving, and embodies the philosophies of MUJI.
The Null bra collection hopes to act as a catalyst towards a more comfortable and flexible bra system. By using StretchSense technology embedded in the bra, the user is able to connect to current information about their breasts. They will be able to tell not only the movements and growth that occur in their breasts, but also have the ability to track the development of pressure put on the body from wearing the bra.
