OPI RELEASES A UNIVERSAL & UNIQUE COLORFUL LANGUAGE
OPI pays tribute to its Culture of Color by creating its own alphabet made of colors. A universal language composed of colorful drops shoot one by one to create a complete alphabet of letters & special characters. Because OPI believes that color is a way to express feelings and deserves to be spoken such as a language, the brand has developed an exclusive mobile app and a dedicated website to speak in color!
“Speak in color...”
“In a most beautiful way!”
With drops, you make letters,
with letters, you make words,
with words, you can say anything you want.
So, let’s speak in color!
Complete alphabet made up of 145 characters (including letters, numbers and signs)
A new way to text & talk has become. With the fun app ColorChat write messages & speak with friends, share & decode messages from them, all in iconic OPI shades. Available in 47 countries on AppStore and Google Play, the app ColorChat will be launched with an international media campaign (outdoors, print, digital, social media) and a sparkling animation on the huge screens of Times Square.
OPI / Campagne globale
• Art director: Nicolas Cremmydas
• Copywriter: Glen Troadec
• Creative directors: Franck Botbol, Hugues Cholez
• Art director: Nicolas Cremmydas
• Copywriter: Glen Troadec
• Creative directors: Franck Botbol, Hugues Cholez
• Movie Producer: Christophe Courty
• Photographer: Mécanique Générale
• Photographer: Mécanique Générale
• Chief Technology Officer: Ivan Zindovic
• Agency: DAN\PARIS, TBWA\PARIS
• Agency: DAN\PARIS, TBWA\PARIS
