Ultimately this project came to an end when a brewery announced they were opening under the same name so all progress on this brand was stopped.

 

The idea was to do something that reflected Cascadia and the Pacific Northwest while still being simple and iconic. It wasn't until I started playing with the spongpainted textures that I started getting the depth on these can designs to make them more engaging.

 

I loved the logo, it was responsive so that it could change with the our seasonal ciders but I was fond of having a vertical, horizontal and square version that were all a little different but also unified.