Magazine advertisement done for National Farm Progress Show. The client wanted to get the message out that the Dow racecare would be at the booth. There was a strong emphasis that there had to be a combination of both the car and agriculture. I decided to give faint details of this by having the car appear to be rolling into a farm landscape which can be seen through the reflection of the windshield.
During the show, the client set-up a game to get the visitors to travel around each area of the booth. The idea was to have a stamp at each section that would be punched onto a card. After the card received the four stamps that were needed, the visitor could show the card and receive a small prize. I was given the task of laying out this card. Rather than just desiinging a simple card, I chose to give this piece a unique die cut, a tri-gate fold, and the outside was treated with a UV coating to make the car graphic really stand out on the cover.
As a take-away, the client wanted to give the visitors a bag to carry around the even with them. i had the idea to display the bag so that each side was a different side of the car. I was told these were a big success.
The client wanted to have a presence on social media during the event. The idea was they were hoping it would spread the word of the car to others who hadn't visited them yet. I created this poster as a way to get the visitors taking pictures of the car to hashtag to the client's social media site.
